We all feel better in a clean environment, and that’s exactly what sparked the creation of the Cif "Let Hungary Shine!" program. Its mission? To clean up public spaces—parks, facades, and sculptures—so they can reclaim their charm and bring small, everyday joys to the communities that live around them.

Campaign Elements:

• Launch activity: Beautifying the Children's Railway with employees, interested locals, and influencer Csaba Magyarósi.
• Grants for community initiatives: Jury and public voting. Restoration and documentation.
• Integrated Communication: Building wraps, banners, print ads, TV spots, vehicle ads, Facebook campaigns, contest website, PR communication, community events, packaging.

Why mention it? It’s still on-trend with purpose-driven initiatives, a complex and unique program, and it’s backed by Unilever.