Culture creates lasting, sometimes lifelong memories. When you gift culture, you gift an experience that stays forever. In this joint program between Müpa and the Maltese Charity Service, we selected artists from Müpa's performers and invited sculptor Gyula Badicz to design unique artworks inspired by the performances. These sculptures were later crafted at the Tiszabura carpentry workshop, where disadvantaged individuals are employed. The result? 24 one-of-a-kind sculptures that resemble sound waves, signed by the artists themselves. The interactive exhibition was displayed during the Advent season at Müpa and doubled as a showroom for the Maltese Charity Service’s online auction. The proceeds went to the development of the Tiszabura carpentry workshop.

Tools used: Image spot, outdoor campaign, event, online campaign.

Awards: Silver EFFIE, RGB Red, Silver Hypnosis.

Why mention it? It’s a complex CSR project with heart—and a great client brand.